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| Brochure |
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Brochure and Label
Brochure
Definition of Brochure
Brochure is a flyer, pamphlet or leaflet that is used to pass on information about a company, product or service. Brochures advertise items mainly used to introduce a company or organization and inform about about products and/or services to a targeted audience. Brochures are distributed or handed personally or placed in brochure racks.
a. Social/Language Function of Brochure
The social function of Brochure is to advertise items mainly used to introduce a company or organization and inform about products and/or services to a targeted audience.
b. Generic Structure of Brochure
The followings are the structure of Brochure.
- a. Title: the name of products or service offered in brochure.
- b. Contain: the information given about the products or service offered in brochure.
- c. Contact person: name, address, or phone number person to find out more information about something that’s offered in brochure.
c. Language Features of Brochure
Some language features that you can follow to make a good infographics are as follow:
- Focusing on a topic.
- Focusing on specific thing.
- Using images or photograph.
- Mixing writing styles.
Label
Definition of Label
Label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item.
a. Social/Language Function of Label
The social function of Label is to promote and provide information on a product’s origin, manufacturer (e.g., brand name), use, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK, United States, or other countries.
b. Generic Structure of Label
The followings are the structure of Label.
- a. Date Marking
- b. Product Name
- c. Manufacturer’s Details
- d. Usage Instructions
- e. Ingredient List
- f. Net Weight
- g. Precautionary Statements
- d. Language Features of Label
Some language features that you can follow to make a good infographics are as follow:
- Using technical terms.
- Using numbers.
- Using Present Tense.
- Using passive voice.
- Using images.
- Using imperatives
Current Activities
The followings are types of current activities in the form of Simple Present Tense, Present Progressive Tense (Present Continuous Tense), and Present Perfect Tense. They describe “When to use” and “examples.”
| Simple Present Tense | Present Progressive Tense (Present Continuous Tense) | Present Perfect Tense |
|---|---|---|
| We use the Simple Present Tense: ● To tell about things that are true or universals. - The sun sets in the west. - Water boils when it is heated. ● To tell about routine or habitual activities - I drive a car to the office every day. - Ella brushes her teeth twice a day. ● For facts. - A dog has four legs. |
We use the Present Continuous Tense: ● When somebody is doing something at the moment. - We are learning the progressive tense in English. ● When something is happening at this moment (the action has started but hasn’t finished). - Please be quiet. The children are sleeping. ● To talk about something that is happening around the time of speaking but not necessarily at that exact moment. - Awan is studying a lot for the exam. |
We use the Present Perfect Tense: ● To talk about an action or state that either occured some time ago, provided that there is still a connection with the present, that is, provided the action or state could be repeated. - Ali has won several races on that horse. ● To talk about the action or event that begins in the past and usually continues after the time of speaking in the present. - The boy has had the chickenpox since Sunday (and he still has it). ● To talk about a finished action in someone’s life (when the person is still alive: life experience): - My mother has been to Australia twice. ● To talk about a finished action with a result in the present: - I’ve read Harry Potter “The Ultimate Book of Facts” (The result is that I can tell the story of the book). ● With an unfinished time word (this week, this month, today): I’ve drunk milk today. |
Conclusion
This section presented an overview of English for Public Information that was presented by Notice, Posters and Banners, Graphic Organizers, Infographics, Brochure, Label, and Current Activities.The main points of this section follow:
- A notice is very short piece of writing which is usually formal in style.There are five kinds of notice: command, caution, information, prohibition, and warning.
- A poster is a temporary promotion of an idea, product, or event put up in a public space for mass consumption, while a banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message.
- A graphic organizer is a teaching and learning tool that is used to organize information and ideas in a way that is easy to comprehend and internalize.
- Infographic is a combination of the words “information” and “graphics.”
- Brochure is a flyer, pamphlet or leaflet that is used to pass on information about a company, product or service.
- Label is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item.
- Current Activities are described in the form of Simple Present Tense, Present
- Continuous Tense, and Present Perfect Tense.